Founded in 2021 by Natalie Jones, DYNS is the British fashion label taking inspiration from dancers and artists.

DYNS is on a mission to deliver stylish, effortless pieces that ooze creativity and individuality.

The mission is simple, to be the lifestyle brand for young authentic people.


The Inception of DYNS

DYNS started out of a bedroom and a mood board in COVID-lockdown. A born creative, Natalie started using dancers fashion and created designs for unique fashion items. We launched with 1 zip top in April 2021 and the rest is history.


Gaining traction

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